Media is an unavoidable juggernaut of influence that both grows from our society and feeds back into it. When media professionals create, they are essentially either nurturing or poisoning society through every creative decision.

Through the history of storytelling, enormously talented people have helped to shape public opinions and sensibilities. Ancient kings and queens used to hire bards and pay them handsomely to entertain the masses with songs about their great empire. These rulers hoped to sway public opinion and create a narrative that would endure beyond their reign, and storytellers were one of their most powerful weapons. That tradition still endures in most of the world, though it’s draped in layers of subtlety and complexity.

I write this from the perspective of a budding bard who has been hired by all sorts of figurative kings to help tell the tales of their conquests. I primarily direct music videos and commercials, but I’ve spent years working in Television, documentary film, and the performing arts. I’m frequently asked to use my skills and talents to promote ideas, music, and brands. I work a lot and most of my experiences have been amazingly positive. I’ve worked with hundreds of talented, motivated, hard-working, gifted people, and I’ve studied them closely along the way.

Occasionally, however, I decline a project. Let me explain why.

My Morals

As a matter of policy, for a number of reasons, I generally don’t mix my professional work with religion or politics. There’s a critical point where my beliefs and my professional life intersect, however, and that’s what this blog post is all about.

First, let’s talk about where I’m coming from, and what all of this is based on. I know that it’s increasingly uncommon and increasingly unpopular, but I believe in God. I believe God is our creator and someday will be our judge. I believe that this life is both a test and a lesson. It’s a time to grow in our ability to become more like God is, to learn to love others, and to grow in the face of adversity and overcome challenges. I believe that families are sacred and that our relationships with other people are one of the most critical aspects of life.

I believe that everybody is accountable to God for their time and talents – God gave us life, gave us each unique propensities, interests and strengths, and I believe that he will hold each of us accountable for how we use those gifts during our time on earth.

Statistically, a large portion of you are shaking your head right now, convinced that I’m an idiot. Or maybe I’m only mislead? Maybe you’re concerned that I’m dangerous and am going to try to force you to live your life like I do. Maybe you’re angry with me for being so narrow-minded. Maybe you’re ordering a copy of Marx on Religion right now (Die Religion … ist das Opium des Volkes; “religion is the opiate of the masses”), planning to have Amazon ship it directly to my office, which you somehow got the address for by using some stalker-fu. Maybe you think you’re the one who’s going to change my worldview with the same argument that convinced you to whatever your belief system is.

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