Seth Godin’s tribe theories were featured in a TED talk not long ago, and is closely linked to the fascinating 1000 true fans theory.  When I heard them, these ideas changed my worldview.

Godin continues to rock my world. The author of 10 best-selling books here shares some of his wisdom with the publishing industry. The thesis?

• Authors are idea merchants.
• Ideas that spread farther are more successful.
• Ideas that are free spread faster.
• Authors monetize ideas by selling souvenirs (books, CDs, meda)

There’s much more so you need to just check it out.